How
the Internet is Changing Unions
(page 2 of 2)
By Eric Lee
Working USA
The International
Transport Workers Federation, based in London, was charged with
co-ordinating international support for the wharfies and mobilized
its website toward this end, but it was immediately slapped with
a court injunction barring it from interfering. For several days
the ITF was immobilized and it fell to the independent LabourStart
website, recently launched by this writer, then living on a kibbutz
in Israel, to spread the news and build international support for
the wharfies.
Within days,
the threat of a boycott of Australian shipping emerged with the
longshoremen on the west coast of the US and Canada taking the lead.
News about the dispute had spread rapidly around the globe, largely
thanks to the web and email. Faced with massive public support in
Australia for the wharfies and the danger of a shipping boycott,
the government retreated and the wharfies won.
The victory
of the wharfies stands in sharp contrast to the defeat of the Liverpool
dockers a few weeks earlier. The Liverpool dockers struggle was
also widely publicized on the net, thanks particularly to the Labournet
website run by Chris Bailey in the UK, and was widely promoted as
the most successful example of the building of online, international
trade union solidarity we had seen so far.
But unlike the
Australian wharfies, the Liverpool dockers' struggle was "unrecognized"
and they could not enjoy the full support of their union (the Transport
and General Workers Union) nor that of the ITF. Without such support
from their own union, the best website in the world couldn't help.
In another example,
in late 1999 broadcasting technicians working for the American Broadcasting
Company walked off their jobs in a one day strike -- which prompted
the company to lock them out and begin a bitter dispute which lasted
several months.
What would have
a been a purely national dispute between a US union (NABET) and
its employer inevitably took on an international character and within
weeks it became clear that ABC was using its London studios to broadcast
World News Tonight, their flagship program, thus avoiding the picket
lines in New York.
Thanks to the
NABET websites news of the struggle with ABC had already reached
British shores. Eventually a NABET delegation arrived in London
and using all the tools of modern communications technology -- websites,
email, faxes, mobile phones -- within hours they were able to pull
together leaders of some of Britain's largest unions, including
the Communication Workers Union, in a dramatic international picket
line at the ABC studio. Among the participants in that picket was
the president of Media and Entertainment International (MEI), the
international trade secretariat responsible for this sector.
The picket was
widely reported in the British media, and digital photos appeared
hours later on the strikers' website in the US. Unions on both sides
of the Atlantic touted the event as heralding a new era of co-operation
and everyone pointed to the key role-played by the Internet in organizing
it.
Unfortunately,
the London picket disappeared as soon as the American strikers went
home, ABC continued to broadcast its nightly news from the safety
of the capital of New Labour's Britain, and the union was eventually
routed, accepting all the company's terms.
It was not enough
to have a first-rate website or even to drum up some international
solidarity. When playing hardball with the likes of a multinational
corporation like Disney (which owns ABC), much more is necessary.
A final example
-- and one with a happier ending -- of how the net is helping to
strengthen trade union internationalism occurred in recent weeks.
The militant
South Korean trade unions -- long experienced in using the Internet
to build international support for their struggles -- were engaged
in a non-violent sit-in in Seoul. The government sent in riot police
who proceeded not only to arrest 17 of them (including many prominent
figures, heads of national unions) but to brutally beat them as
well.
The Korean Confederation
of Trade Unions (KCTU) sent out an urgent appeal by email to all
its contacts in the international labour movement. The appeal began
by publishing the email address of the Korean President, Kim Dae
Jung, suggesting that protest messages be sent directly to him.
It was instantly published on the LabourStart website and a special
urgent appeal sent out to the more than 1,400 subscribers to LabourStart's
mailing list. Within 48 hours -- on December 10th 1999, Human Rights
Day -- the KCTU announced the release of all the jailed trade unionists.
In a remarkable statement, they wrote:
"The news
of the raid of the KCTU sit-in site by the riot police aroused immediate
reaction from the trade union movement community of the world, which
helped in bringing about the quick release of the detained activists."
"The news
of the riot police raid," the statement continued, "was
featured as the top news at the most widely accessed labour movement
news website, LabourStart. The LabourStart relayed the news via
its listservice to several thousand trade union movement activists
in the world."
As a result,
statements of protest poured in -- most of them by email. It is
no coincidence that the very organisations the KCTU thanked in their
message -- the International Metalworkers Federation (another internatinal
trade secretariat), the South African Municipal Workers Union, the
Canadian Labour Congress -- are among the most "wired"
unions on earth.
At the end of
their statement the Korean unionists remarked that they were made
to realize "once more the power of international solidarity
and the new communication weapon of the labour [movement]",
meaning the Internet.
This was not
just a thank you note -- it was a wakeup call to unions everywhere.
The Korean trade unionists have long been proponents of greater
use of the new communications technologies and as early as December
1996 were publishing daily news reports about their general strike
on the web. Three years later, they were able to confirm what many
of us have long suspected: the Internet allows international labour
to mobilize with a speed and effectiveness we have never experienced
before. And it can produce concrete results, like freeing 17 imprisoned
trade unionists.
Another important
change the Internet is bringing to unions is that it is democratizing
them. Some of them.
This is a painfully
slow process and is nowhere near as advanced as the re-internationalization
of the labour movement. But there is already good evidence that
it is happening.
Already back
in the early 1980s, the British Columbia Teachers Federation, then
pioneering use of modems, discovered whole strata of the union hierarchy
that proved to be unnecessary once communications were improved
and made more direct.
In the summer
of 1999, flight attendants working for NorthWest Airlines rejected
the company's contract offer in a surprise vote. The union leadership
had urged members to vote for the contract. This is not the first
time that the rank and file have rebelled, but what made the NorthWest
case interesting was that the campaign against the new contract
was conducted entirely online.
It was organized
initially by a single angry flight attendant based in San Francisco
who sent out repeated emailings to fellow union members explaining
what was wrong with the contract. Because of the nature of their
profession, always travelling from place to place, unable to attend
conventional union meetings, email turned out to be an especially
potent weapon.
It even turned
out that the NorthWest insurgents were not such pioneers; they had
heard that a similar rebellion at American Airlines, also using
email, had won a better contract some time earlier.
At just about
the same time in Britain, the Communication Workers Union, which
represents both postal and telecom workers, had concluded a long
and difficult series of negotiations with Royal Mail to produce
a joint long-term vision of employer-employee relations for the
years to come. Historically, postal workers have been a militant
lot and the future of Britain's postal service in the Internet age
is uncertain. One can imagine how much work must have been put into
reaching an agreement that satisfied both the union and management.
Rank and file
postal workers were not, admittedly, organized by email into an
effective opposition to the agreement. They did, however, vote to
defeat the proposal in a democratic ballot, forcing the union to
re-think its strategy regarding Royal Mail. But there was also an
Internet angle to the story.
Some months
earlier, the union had launched a series of web forums on its site.
Though over a thousand members of the union (out of 250,000) had
password access to the forums, they were largely unused. In one
particularly embarrassing case, a female member of the CWU launched
a forum on women in the union and began with a message asking if
anyone was out there. She received no response.
As the forums
were fairly inactive, and the top union leadership not yet connected
from their desktops to the Internet, no one noticed when insurgent
postal workers began using the tool to exchange views -- and trash
the union leadership for the deal it had made with Royal Mail. After
a while, the attacks became bolder and personal, bordering on the
libelous. Someone noticed. The reaction of the union was to immediately
shut down all the web forums for 48 hours and rethink the situation.
In the end,
a set of guidelines for behavior in the forums was proposed and
they were reopened, but it came as quite a shock to the CWU leadership
to see the new technology being used for such purposes.
One should not
exaggerate the democratizing potential of the Internet for trade
unions. If the net were truly the great leveller, making everything
transparent, giving out all the facts so propaganda and lies would
become ineffective, and so on, then in countries like the US where
Internet penetration is very high, you'd see a rapid decline of
old, corrupt leaderships and their replacement by democratic reformers.
And yet the
single biggest change to happen to US union leaderships in the age
of mass Internet access was not the triumph of a reforming slate
somewhere, but Jimmy Hoffa's election in the Teamsters.
When I pointed
this out at a conference in New York City a year ago, an angry Teamster,
herself a strong Hoffa supporter, pointed out that the Hoffa campaign
had run an excellent website and used email intensively. Which is,
I guess, the whole point.
The new technology
by itself can be used by insurgents and by entrenched bureaucracies
-- there is nothing about it that guarantees the success of democracy.
What made the NorthWest and Royal Mail cases different was that
the union leaderships were caught off guard. In the future, those
leaderships will be better prepared.
In addition
to internationalizing and democratizing unions, the Internet has
the potential to greatly strengthen them -- not only as a recruitment
tool, but as a way of binding members ever-closer to their unions,
using the new technology.
In late 1998,
John Dixon was sent on a global fact-finding mission by his union,
the New South Wales Teachers Federation, in Australia. While visiting
the UK, he met with officials of the National Union of Teachers
who told him that the web had proved to be an incredibly effective
organizing tool. Some 5,000 new members had been recruited online,
he was told.
I have my doubts
about this story. Because as one looks around at the hundreds of
trade union websites that seem to offer the possibility of joining
up online, in reality what they all seem to really offer is the
chance to fill out an online form and receive a packet of information
by snail mail.
This was confirmed
by the fact that headlines were recently made in the US by the second
largest union at Boeing (the SPEEA) which allows potential members
to download the union's authorization card in Adobe Portable Document
Format (PDF), meaning that they can print out the cards themselves,
sign them, and hand them in to union representatives. This seems
to be about as far as it has gone. Not even the SPEEA actually allows
you to join online.
True online
organizing means allowing people to join unions in the same way
that they bank online, or buy insurance, or shop for books or CDs.
You should be able to fill in a secure online form and sign it using
an encrypted digital signature. There should be no need for paper
at all.
Obviously such
a technical development would not eliminate the need for human organizers
actually talking to potential recruits. The labour movement is not
going to grow because people read good things about unions on websites
and promptly fill in the online forms.
But there is
no reason why technological barriers should still exist to actual
online recruitment. And I'm convinced that it's only a matter of
time before unions actually do recruit this way. Already in Britain,
the government's proposed ecommerce legislation with its support
for digital signatures has convinced some that true online recruitment
is now possible.
Organizing means
more than just recruiting members -- it also means keeping members
in unions and bringing them closer to their unions. This is where
the Internet can play a big role in strengthening unions.
Unions which
until now were limited by budgets to quarterly magazines, which
were sent to members, can now communicate with their entire memberships
on a daily basis, using email and the web. Because of the enormous
cost involved in old-fashioned print and mail, unions have become
increasingly distant from many of their members. When I asked at
Britain's giant MSF union (with some 400,000 members) about the
possibility of doing a mailing to the membership, I was told that
the union simply didn't have the financial ability to do such mailings.
It relied upon a bimonthly or quarterly magazine to keep up contact
with the rank and file. It had no means to mobilize its membership
in time of need.
Today, MSF's
website is updated on a daily basis, allowing the union to talk
to its members in real time -- something it has never been able
to do before. The potential for mobilizing is now there. There are
other ways unions can bring members closer to the organization.
In the past, unions used things like t-shirts or pins and badges.
Today, email addresses can play a similar role. MSF negotiated a
deal with a provider of web-based email to provide an MSF email
address to every member of the union. This would be their permanent
address, regardless of where they worked or who their Internet service
provider was. The idea was that members would tell people their
email address and that would be a way identifying themselves as
union members.
Other unions
have made determined efforts to create portal websites which would
be the home pages of members on the Internet. Such sites would bind
members closer to their unions.
The most ambitious
attempts to do so have been those recently launched by the Australian
Council of Trade Unions and the AFL-CIO, both of which are offering
package deals of computers, Internet access, and the portal website.
If hundreds of thousands of union members begin using these services,
as the two national centers hope will happen, they will not only
be exposed to union news and views on a daily basis, but will probably
begin to identify themselves more and more as trade union members,
even if they have never attended a union meeting in their lives.
The new online
tools also allow unions to reach out beyond their own memberships
as never before. This is particularly true during times of need,
such as strikes, when the support of the community is especially
important. In recent years, unions have made extraordinary efforts
to use the web to tell their side of the story. This proved particularly
effective in the case of the Teamsters, a union which suffers from
generally awful public relations, when it led a strike at UPS which
proved to be quite popular with the American public. As I write
these words, the Teamsters are again involved in a long and bitter
nationwide strike, this time at Overnite, and have set up a special
website to tell their side of the story.
In 1999, Quebec's
nurses found themselves embroiled in an extremely difficult strike
against a union-hating provincial government. The union's website
was caught unawares as the strike began -- it was a simple online
brochure with a picture of the union's president and some basic
information and everything was in French.
But as the strike
intensified, with threats of arrests of union leaders and multi-million
dollar fines (nurses' strikes are illegal in Canada), the union
found itself transforming the website, turning it into a tool to
mobilize public support. Daily news was added. An English language
page was added. Another page showed a long and growing list of organizations,
which expressed solidarity with the nurses, from all over Canada
and around the world.
After only a
few days, the Quebec nurses were using the Internet actively to
build support, spread the news, raise morale. With widespread community
support and an unwavering rank and file, they eventually won. The
net certainly played a part in their victory.
Unions are often
perceived, at least in the advanced industrial countries, as dinosaurs.
It would surprise no one to hear that most top leaders of most unions
are Internet illiterates.
But a campaigning
union website sends out the opposite message. It says that unions
are part of the new, networked economy, that they intend to stay
around for a while and are not about to become extinct. Using the
new communications technologies itself is a way of sending a strong
message about unions' commitment to the future.
Until now, I've
talked about the past and present of unions and the net. It would
be appropriate to conclude with a few words about the future.
Naturally, no
one knows what will happen. With the incredible pace of technological
change, predicting has become an impossible job.
But we can take
a page from Samuel Gompers, who when asked what trade unions want
said, "More!" What will happen to unions and the net in
the years to come? More -- more websites, more online campaigns,
more online recruitment, more online communities (web forums and
chat rooms), more mailing lists, more news, updated more frequently,
more interactivity, more online rank and file activism, more international
solidarity.
Thanks in part
to the Internet, we are moving inevitably toward a networked global
economy. Just as the emergence of national markets in the 19th century
spawned national trade unions, so the 21st century is giving birth
to the next stage of the labour movement: networked global unions.
Copyright
Eric Lee
About the
author: Author of The Labour Movement and the Internet: The New
Internationalism (Pluto Press, 1996), editor of the LabourStart
website (http://www.labourstart.org), and ICT Co-ordinator for Labour
and Society International. Also the author of Saigon to Jerusalem:
Conversations with Israel's Vietnam Veterans (McFarland, 1992) and
the unpublished Mole: Stalin and the Okhrana. Founding editor of
The New International Review (1977-1989) and Workers Education (1993-1997).
Member of Kibbutz Ein Dor, Israel. Editor of the online newsletter
BibiWATCH (1996-98). Currently based in London.
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